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SEO

SEO is the abbreviated form of Search Engine Optimization.  SEO is the fine tuning of web pages so Google can easily find the pages.  Easy retrieval of a website by Google gets their organic listing ranked higher.  

Search Engine

We help ambitious businesses The methodology used by a browsing service.  Search engines are employed by Google, Bing, Firefox, etc.

Domain Name

The name of the website, such as where you are right now.. www.tivolitechnical.com  

Crawl

Description of Google's scanning web pages.  Did you know that Google has the ENTIRE internet stored on their computers?  When Google "crawls" the internet, different parameters are being noted which affects an organic page ranking.

Internal Links

Attaching the pages within a website to each other.

External Links

Attaching a website to other websites.

Backlinks

Pages attached between two web pages where yours refers to another website, and they refer back to yours.

Top Level Domain Name (TLD

top-level domain (TLD) is domain names also known as the root.  Examples: .com, .net and .org

Host

The service that houses a  website. Such hosts are Godaddy, HostGator, Blue Host, etc.  This is paid for in increments, such as charged monthly, annually.

Keyword

Words in a web page that refer to a service that is offered.  Keywords can also be phrases.  Examples: "car wash", or "middle ga car washes".

White Hat SEO

Words in a web page that refer to a service that is offered.  Keywords can also be phrases.  Examples: "car wash", or "middle ga car washes".

Organic Listing

The resulting websites listed from a Google search. The ultimate goal?  To be the 1st listing, or at the minimum in the top 5.

Pay Per Click Advertising (PPC)

Paid advertising.  The have an "Ad" before the domain name. These ads are listed before or mixed in the organic listings.  They are purchased via a bidding system and can be expensive marketing if not closely managed. 

Blog

A webpage on your website that contains articles relating to it in some way.

Sechema Markup

The code that helps search engines understand the information on a page.  Schema is a form of structured data which can earn a page more clicks.

An unlisted Technical term

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